Cocoa Village Publishing

 

Banner Advertising on Web Sites


We have arranged for advertising on some of the web sites we manage and have been asked by some other sites.  For most situations a discount website broker may be a better fit, however for our own sites and for those we consult for have requested such services.  The information on this web page that has evolved over the last decade is useful for scope, but not intended as quotation or guarantee of services rendered.

Examples:

hazard.com
This website has a lot of traffic from persons who need information from material safety data sheets. The website is clean with advertising using a rotating half size banner ad with hyperlink on the main pages. It is a simple quick web site adhering to the "kiss" principle and used regularly by many businesses and government agencies.

cocoavillage.com
This website is a niche web site specializing in directory and locality information for downtown Cocoa Florida.

 


Sizes and Pricing Guides

The content, sizes, and pricing of web site banner advertising are negotiated and limited by the the location and usage. Some of the factors that effect the nominal pricing are:

  • Banner Ad with hyperlink on a main page or page of equivalent interest.
  • Random or Rotating Banner Ad with hyperlink on main page or page of equivalent interest.
  • Banner Ad with hyperlink on section or start of category or results page.
  • Random or Rotating Banner Ad with hyperlink on section or start of category or results page.
  • Banner Ad on a back page.
  • The size relative to content and other ads.

The table below is made available as a guideline for nominal pricing suggested by size but with the understanding that other conditions like location will apply.  For example if the page in question was not layed out by designer to support a type of ad, like microbanners, then the microbanner pricing would not apply. Note the suggested price by size is a guide and not binding. Contact us about pricing by location and verification of prices.  Prices are subject to change.


160 x 600 Pixels Wide Skyscraper Banner (96,000 pixels)

nominal suggested price: 190% of full banner size fee.

skyscraper-sizeexample-120x600_0.jpg
120 x 600 Pixels Skyscraper Banner (72,000 pixels)
nominal suggested price: 170% of full banner size fee.

fatskyscraper-sizeexample-240x480.jpg
240 X 400 Pixels Fat Skyscraper Banner (96,000 pixels)
nominal suggested price: 190% of full banner size fee.

 
largerectangle-sizeexample-336x280.jpg
336 X 280 Pixels Large Rectangle Banner (94,080 pixels)
nominal suggested price: 180% of full banner size fee.
mediumrectangle-sizeexample-300x250.jpg
300 X 250 Pixels Medium Rectangle Banner (75,000 pixels)
nominal suggested price: 160% of full banner size fee.

leaderbord-sizeexample-728x90.jpg
728 X 90 Pixels Leader Board Banner (65,520 pixels)
nominal suggested price: 140% of full banner size fee.

square250-sizeexample-250x250.jpg
250 X 250 Pixels Square 250pixel Banner (62,500 pixels)
nominal suggested price: 130% of full banner size fee.

 

468x60
468 X 60 Pixels Full Banner (28,080 pixels)
nominal suggested price: 100% of full banner size fee.

392x72.
392 x 72 Pixels Full Banner with Vertical Navigation Bar (28,584 pixels)
nominal suggested price: 100% of full banner size fee.

120x240
120 x 240 Pixels Vertical Banner / Small Skyscraper (28,800 pixels)

nominal suggested price: 100% of full banner size fee.

rectangle180x150-sizeexample-180x150.jpg
180 x 150 Pixels Rectangle180x150 (27,000 pixels)
nominal suggested price: 90% of full banner size fee.

234x60
234 x 60 Pixels Half Banner (14,040 pixels)
nominal suggested price: 70% of full banner size fee.

125 x 125
125 x 125 Pixels Square Button (15,625 pixels)
nominal suggested price: 70% of full banner size fee.

120x90.gif (1204 bytes)
120 x 90 Pixels Button 1 (10,800 pixels)
nominal suggested price: 50% of full banner size fee.

120x60.gif (1078 bytes)
120 x 60 Pixels Button 2 (7,200 pixels)
nominal suggested price: 40% of full banner size fee.

88x31.gif (998 bytes)
88 x 31 Pixels Micro Button (2,728 pixels)
nominal suggested price: 30% of full banner size fee.